The family of Jimi Hendrix, who have said the man in Vivid's new "Jimi Hendrix: The Sex Tape," ain't him, are now being offered $100,000 to prove it isn't him by Vivid.

Of course, usually it's a positive that's supposed to be proven and not a negative, but whatevs. Experience Hendrix, LLC issued a statement to the press last week essentially dismissing the tape as a phony. Hendrix's brother Leon has also publicly questioned the tape's authenticity. Vivid boss Steven Hirsch doesn't care.

Director Steven Soderbergh ("Traffic") isn't making a movie about Eliot Spitzer sexy lady Ashley Alexandra Dupre, but the country's fascination with the high-priced hooker/singer wannabe may have helped spur interest in one of his upcoming projects, "The Girlfriend Experience," about a $10,000 per night prostitute.