Each awards season I am amazed by the sheer volume of press releases we receive that proclaim a studios prowess in the adult industry based on the number of nominations they received from this awards show or that awards show. As a company who has, in the past, proudly proclaimed our own sexual potency based on these same nominations, it seems like this kind of grandstanding should ultimately die out once a company gets more in touch with the reality of the situation. Yet, year after year there they are, press releases announcing, "DIGITAL PLAYGROUND AWARDED WITH 157 AVN NOMINATIONS!" or "VIVID ENTERTAINMENT RECEIVES 73 XBIZ NOMINATIONS!". Hey, POPPORN received 3 AVN nominations this year and you don't see us popping a nut over it!
Why? Because we're not children. You see, nominations are awesome and everything, but they need to be considered in context. For example, I bet Lily Carter was pretty damn stoked to learn about her AVN nomination for Best New Starlet. Hell, she might have even peed herself (I would have but I'm a huge girl when it comes to fanfare). But when someone told her that she was in the running for that award alongside 15 other performers it doesn't take a brilliant physician to determine that, "just being nominated" might not account for a whole lot.
Sure, we were pleased as punch to learn that our theme song for Official Revenge of the Nerds Parody was nominated for Best Original Song at this years AVN, but again, when you see it's lined up against 14 other bitchin' songs like, "What the Fuck! Big Tits, Bitches & Ass!" from John Leslie's "In The Kitchen" some of the glory wanes.
We get it. Porn isn't like Hollywood. There are approximately 13 thousand adult movies coming out every week. Thus, the selection pool is much larger requiring more nominees to represent the larger, more expansive universe. But the simple fact that adult content is easier and cheaper to produce and bring to market shouldn't suggest that quality is consistent. In fact, it's an inverse relationship. As more product is available the fewer the number of products that are actually worthwhile.
Look at it this way, just as technology has provided millions of idiot savant's the chance to record rock opera's in their basement and sell them via any variety of digital delivery methods (rock operas that may never have seen the light of day otherwise) it doesn't mean the Grammy's need to expand their nominee lists. Here's a picture of R. Kelly.
Thus, let's not get ahead of ourselves with our pats on the back. When we were first nominated for an AVN award back in 2009 we dedicated ourselves to sending out press releases day in and day out explaining how we were fully prepared to win. Of course, we lost...and we keep losing. Sure, being nominated is nice, but let's not forget that winning is all that matters. Winning let's you tell the other loser's to fuck off and eat your jit which is ultimately all anyone really wants to do.
P.S. - If we don't win for Best Original Song we're going to burn down the fucking Hard Rock.