Sure, it's a key element to any successful endeavor but man, sometimes it's a tough haul. Yesterday, we headed up to New York for an appearance on The Howard Stern Show. As you might have read, Zero Tolerance booked Gianna Michaels on the show to promote POPPORN - THE GUIDE TO MAKING FUCK and we were of course, more than happy to escort Gianna to the show. Hell, we may not have listened to Stern since the late 90's but you can't argue that going on the show to promote our movie is promotion you can't beat! He's got at least a thousand listeners!
We hit the Sirius Satellite Radio offices off of Times Square and went thru the myriad of security check points which in fact includes one security card verifying your ID and presenting you with a stamped visitors badge with your digital image printed on it, passing said visitors badge to another security guard standing immediately to the left. That guard then verifies that visitors badge is official (after having watched it just be printed out) then adds a round red sticker over the stamp your now abused visitors pass received not 30 seconds before. It's intense!
Nonetheless, we made it thru the numerous checkpoints and into the Stern show proper and were immediately lead to a holding cell. We were informed by a gentlemen named Ronnie (not sure what his job is other than to be bossy, ugly and generally unpleasant) that we were to remain in our holding cell, not leave the holding cell unless nature called and that the door to the holding cell must be kept closed at all times. Um, sure!
As we were walking in, BUCKTON overheard someone or something mention Judd Apatow. Ever on the look out for a solid pitch opportunity for BUCKTON and MEAT BALL's space epic Vampire/Warewolf space odyssey BUCKTON caught a glance of the big-cheese director and we realized pretty quickly that Apatow and Seth Rogan were in the studio to promote their Funny People movie. Now it's fucking on! Rogan LOVES porn...mission, POPPORN - THE GUIDE TO MAKING FUCK in Rogan's hand by the time we leave.
While in our holding cell, we did notice that Apatow's crew must have goofed and hung up his wardrobe in our holding cell. We went through the pockets.
In the meantime we geared up for Gianna's appearance. The story was this: Gianna would appear on the radio show to play some game that we think was called Wheel of Porn. On this wheel were numerous "acts" that, if landed on, Gianna would be required to perform or endure. If she did, Howard Stern would promote our movie to all of his listeners. Remember how I mentioned that promotion was a bitch?
Obviously the real purpose of the game is to have a porn star who doesn't much care how far she has to go to get the promotion she desires...thus, some of the "acts" entail letting a guy fart in her face for two minutes, or allowing a large fat man to dip his balls in chocolate sauce and lay those chocolately nuts on her face. The other "acts" on the board were much more tame and ultimately not as much fun for those listeners who want the porn star guest to embarrass themselves for their desired publicity. Needless to say, anyone who has met Gianna probably knows that there was no way in hell Gianna was going to allow herself to be ridiculed on the show and embarrassed no matter what. Publicity be damned. And so, Gianna who of course landed on the farting "act" declined to participate. She offered to do any of the other "acts" (allowing Stern to motorboat her or spank her for example) but the Stern show decided that it wouldn't be fair, and refused to plug our film. Fail.
In life there are rare moments of opportunity. Those slight cracks in the door that allow you to push through and take full advantage of a situation that has been presented. And so, Gianna Michaels, aware of those rare moments, recognizing that, since The Stern Show is now on satellite radio and not terrestrial radio, they most likely would not have a delay on their broadcast rushed forward thru the door and dropped the POPPORN.com URL live on air not once but three times! The Stern Show erupted, POPPORN.com plugged. Success!
Howard and the crew were impressed by Gianna's ability to get it over on them and after our segment actually plugged the movie itself. Gianna talked porn with Seth Rogan who was in the studio during the segment and all in all, everything worked out.
After the segment we were asked to leave with about as much politeness as afforded a hanging victim. However, we did get a copy of our movie into Seth Rogan's hands. SUCCESS!
We then packed up and made the drive back home to Philadelphia for our premiere screening event. National Mechanics hosted the party, there was an amazing crowd in attendance the film went over better than we could have hoped. We sold DVDs, Gianna met her fans and we all drank enough to blur the lines between reality and time travel.
Promotion may be a bitch, but it's a really hot sexy bitch.
Below are our photos from the event. If you were there, thanks for coming out. We really appreciate the support and would like to sign up for your newsletter.